Cleanser Review: it Cosmetics Confidence in a Cleanser

'Ello folksickles. Today's review will be for the it Cosmetics Confidence in a Cleanser.

Availability: This retails anywhere from $18 - $34 for the travel size 1.7 fl. oz. (50 mL) and the full size 5 fl. oz. (148 mL), respectively, and can be purchased at sephora.com, ulta.com, macys.com, and target.com along with their respective physical store locations (you might want to call ahead to ensure availability) as well as at itcosmetics.com.

Would I buy this?: While I like it, probably not.

What is this product designed to address?

According to sephora.com:

Which skin type is it good for?

✔ Normal

✔ Oily

✔ Combination

✔ Dry

✔ Sensitive

What it is:

A skin loving hydrating facial cleanser that combines the cleansing power of a foam cleanser with the hydration of a serum.

Highlighted Ingredients:

- Ceramides: Lipids that retain moisture and help reinforce the skin barrier

- Hyaluronic Acid: Helps attract moisture and plump the look of fine lines and wrinkles

Solutions for:

- Dryness

- Dullness and uneven texture

- Fine lines and wrinkles

If you want to know more…

Developed with plastic surgeons, Confidence in a Cleanser™ is your skin-loving, game-changing cleanser and serum in one. This breakthrough skincare solution gently cleanses and moisturizes, leaving your skin feeling soft, refreshed, and perfectly balanced. It’s ideal for all skin types, and is ophthalmologist tested to be safe for your sensitive eye area. This sulfate-free and soap-free facial cleanser removes all traces of makeup—even waterproof eye makeup—so your skin feels completely clean.

The formula features IT Cosmetics’ proprietary Anti-Aging Armour Rejuvenating Concentrate™ to help your skin appear rejuvenated and restore moisture. It also includes anti-aging collagen, hyaluronic acid, colloidal oatmeal, and a super ceramide complex. Confidence in a Cleanser works over time to deliver dramatic results.

What it is formulated WITHOUT:

- Parabens

- Sulfates

What else you need to know:

This Hydrating Facial Cleanser Serum combines the cleansing power of a foam cleanser with the hydration of a serum! It gently removes makeup, oil, SPF & traces of pollution while supporting your skin barrier. it delivers immediate and lasting hydration, making it the perfect facial cleanser.

Does it contain any special/beneficial ingredients?

Once again, according to sephora.com:

-Ceramides: Naturally occurring lipids that retain moisture and help support the natural skin barrier.

-Collagen: Supports skin elasticity for a youthfully smooth appearance.

-Hyaluronic Acid: Locks in moisture, supports skin elasticity, and diminishes the look of fine lines and wrinkles.

-Colloidal Oatmeal: Moisturizes, softens, and smooths the feel of your skin. Excellent for sensitive skin types.

What is the texture like?

I would describe the texture of this as a liquid gel-cream-serum texture that foams up when wet.

Is it scented?

This has a clean, somewhat sour scent to it. It isn't quite citrus but it reminds me of citrus. 

 

My overall experience/comments on the product:

A few years ago I tried a sample of this cleanser and really fell in love with how deeply cleansing yet hydrating it is. 

Firstly, I haven't tried removing my eye makeup with this because frankly, this foams up and I'm afraid of the foam being potentially irritating to my eyes. Additionally, don't let the word "serum" in the marketing here fool you - I really dislike that they used that term because serums are products meant to target very specific concerns like hydration, dark spots, wrinkles, etc so you want a product you can leave on for it to treat said concerns. Cleansers, on the other hand, spend no more than a few minutes on the skin and are meant to be rinsed off and removed. You can't expect any long-term results from something you're not keeping on for a long time outside of it removing your makeup and any other dirt and oil that might be on your skin. Now, I do appreciate that this leaves the skin feeling very hydrated and not tight at all after it's rinsed off but I wouldn't expect it to hydrate my skin all on its own without using additional hydrating serums or moisturizers on top of it.

Lastly, while I like this cleanser a lot and think that it works great, I prefer my cushiony, foamy, Asian market cleansers and with this cleanser being at what I consider, a somewhat high price point, I will be going back to those when I run out of this.

Please let me know if you have any questions or comments.

Disclaimer: I got this product as a birthday gift.