Maybelline New York Instant Age Rewind Eraser Concealer in 95
Availability: This retails anywhere from $10 - $15 and can be purchased at most drugstores that carry Maybelline products as well as at amazon.com and maybelline.com.
Would I buy this again?: No.
What is it supposed to do?
Quoted from maybelline.com:
Instant Age Rewind Eraser is the do-it-all concealer that moisturizes too! This multi-use concealer does it all: hydrates, conceals, contours, and corrects in a click! Get up to 12 hours of moisturizing wear for crease-resistant coverage.
Multi-use concealer. This isn’t just a concealer for dark circles, but it’s pretty great at that too! Instant Age Rewind Eraser conceals, color corrects, contours, and highlights for smooth skin that’s expertly contoured.
Moisturizing concealer. Instant Age Rewind Eraser is designed to deliver up to 12 hours of moisturizing wear. This hydrating concealer is perfect for dry skin and everyday wear.
Crease-resistant coverage. Our multi-use concealer doesn’t settle into fine lines and wrinkles, with a crease-resistant formula that helps makeup stay in place.
Easy application. Application is easy with a built-in sponge tip applicator.
Skin-loving formula. Instant Eraser is a vegan, non-comedogenic, mineral oil-free, paraben-free, and talc-free concealer infused with Haloxyl to combat the look of dark circles.
Does this come in any other shades than the one pictured above?
This comes in 20 shades.
What's the coverage/consistency like?
This has a light to medium, buildable coverage with a light creamy consistency.
Does this have any beneficial ingredients in it?
Glycerin: Has humectant properties, attracts moisture to the skin.
Lycium Barbarum Fruit Extract (Goji berry): Has anti-aging, antioxidant, and brightening properties.
Lactic and Citric Acid: Have exfoliating and brightening properties.
Biotin: Helps promote skin barrier function, keeps skin hydrated.
Is this scented?
This has a very faint, paint-like scent that, frankly, I only notice if I'm smelling the applicator directly.
What has my experience with the product been like?
I purchased this shade
because it's a little pinkish and I thought that would have a
brightening effect, which it does. I had this concealer maybe a decade or so ago and decided to try it out again because it's popular and people seem to love it. That said, I didn't love it back then and I haven't changed my mind. I find that the coverage this gives is initially alright and it looks nice but as soon as I go to set it with a powder, it moves and disappears. Which is a quality these older gen concealers seem to have had and I always found issue with. I used to wear tinted powder foundations for this very reason, to give extra coverage because the concealers would move. It also creases on my under-eyes even when set. It creases less when set, but I just don't like how it wears. I also feel like in order to get the kind of coverage that I'm after, I ran through it quite quickly. Additionally, I don't understand why a concealer that is designed for the under-eyes has exfoliating ingredients in it when that is an area of thin, sensitive skin. I will not be getting it again.
What do I use to apply the product?
I apply this with a no-name big fluffy face brush and my ring finger.
I feel like this review is as thorough as it gets but please let me know if you have any questions or comments.
Disclaimer: I purchased this myself.