Concealer Review: wet n wild megalast Incognito All-Day Full Coverage Concealer

 wet n wild megalast Incognito All-Day Full Coverage Concealer in Light Beige

Availability: This retails anywhere from $2.99 - $7 and can be purchased at most drugstores that carry wet n wild products. It retails at $5.29 at wetnwildbeauty.com.

Would I buy this again?: Possibly.

What is it supposed to do?

Quoted from wetnwildbeauty.com:

Our new MegaLast Incognito Concealer delivers all-day wear and buildable, matte, medium-to-full coverage, so you can get sly on the fly without them ever knowing. This formula is your new undercover agent, fully concealing imperfections without detection under sunlight or spotlight. Even better, Incognito Concealer brings skin crimes to justice with nourishing and hydrating ingredients like Shea Butter, Licorice Root Extract and Mango Seed Butter. Lightweight, ultra-long lasting and luxurious in application, our concealer has you completely covered whether you choose all work or all play. Seamlessly blendable, richly pigmented and also perfect for highlighting and contouring, they’ll simply never crack the endless secrets of the Incognito code. 

All-day, ultra-long lasting wear

Lightweight, matte, and buildable medium-to-full coverage

Nourishes with Licorice Root Extract, Shea Butter and Mango Seed Butter

Cruelty-Free. Paraben-Free. Vegan.

Does this come in any other shades than the one pictured above?

This comes in 22 shades.

What's the coverage/consistency like?

This has a medium to full, buildable coverage with a creamy consistency.

Does this have any beneficial ingredients in it?

Niacinamide: Helps minimize the appearance of large pores, evens out skin-tone, and helps increase skin elasticity. 

Mango Seed Butter: Has antibacterial and anti-inflammatory properties.

Tocopherol (Vitamin E): Has antioxidant properties.

Shea Butter: Has hydrating, antioxidant, and anti-inflammatory properties.

Grape Seed Extract: Is rich in Vitamin E which has antioxidant properties; also has anti-inflammatory properties.

Resveratrol: Has line-smoothing properties, helps increase skin elasticity, and has anti-inflammatory properties.

Licorice Root Extract: Has brightening and anti-inflammatory properties.

Is this scented?

This has a very faint, fruity floral scent that, frankly, I only notice if I'm smelling the applicator directly. 

What has my experience with the product been like?

I really like the coverage this gives me but I feel like it's hard to shade match with the concealer at least when ordering on their website. I feel like this is a decent shade match for me but it's also a hair too dark and a hair too yellow. Comparing the tube I received to what appears on my computer screen for Fair Beige, the image on the website looks lighter and pinker. I do like that it has a rosy, peachy undertone which helps to cancel out any under-eye darkness. This also blends easily and seamlessly, which I appreciate. Although their description says that this has a matte finish to it I'd say it's more on the natural, dewy side. 

What do I use to apply the product? 

I blend this with  my knock off Artis brush from Memembox and my ring finger on my under eye.

I feel like this review is as thorough as it gets but please let me know if you have any questions or comments. 

Disclaimer: I purchased this myself.