Concealer Review: Maybelline New York Lifter Full Coverage Serum Concealer

Maybelline New York Lifter Full Coverage Serum Concealer in 05

 

 

  

Availability: This retails anywhere from $9.50 - $14  and can be purchased at most drugstores that carry Maybelline products as well as at amazon.com and maybelline.com.

Would I buy this again?: Probably not.

What is it supposed to do?

Quoted from maybelline.com:

Meet your new secret weapon against dark circles: Lifter Serum Concealer from Maybelline New York, made with 78% skincaring formula.
This high-performance, creamy concealer is infused with a brightening serum formula to deliver hydrating, full coverage that seamlessly blends into the skin. It effortlessly conceals dark circles, imperfections, and blemishes, leaving you with a naturally radiant complexion and a lifted look.
Clinically tested to brighten the look of under eyes instantly and over time, powered by a 2% peptide blend and caffeine.
Pair it with other products in the Lifter family, for a naturally lifted look:
Lifter Plump & Glow Foundation for a brightened, plumped skin look.
Lifter Stix to sculpt your look. 

 Full coverage: Covers dark circles, blemishes, and other imperfections.

Brightening and hydrating power: made with a 78% skin caring formula with 2% peptide blend and caffeine. Up to 24hr hydration

 Seamless blend: The formula blends into your skin for a non-cakey, undetectable finish.

 Lightweight feel: so light and skin-like, you’ll forget you’re wearing it.

 Natural finish: Leaves you with a naturally radiant look.

 Clinically tested to improve bare skin’s radiance after 2 weeks of daily use.

Does this come in any other shades than the one pictured above?

This comes in 18 shades.

What's the coverage/consistency like?

This has a medium to full, build-able coverage with a creamy consistency.

Does this have any beneficial ingredients in it?

Glycerin: Has humectant properties, attracts moisture to the skin. 

Caffeine:  Helps constrict blood vessels which helps reduce the appearance of under-eye darkness. 

Lactic Acid: Have exfoliating and brightening properties.

Hyaluronic Acid: Helps boost skin's hydration by promoting water retention.

Vitamin E: Has antioxidant properties, helps preserve the product. 

 

Is this scented?

This has a very faint, clean skincare scent that, frankly, I only notice if I'm smelling the applicator directly. 

What has my experience with the product been like?

I'm unsure who is naming these serum concealers as such because personally I associate the word serum with a slightly thick, liquid product and not something that is a heavy whipped cream consistency with full coverage. Now, I do like a fuller coverage but I'd prefer it in a lighter weight, more hydrating formula. This product is alright, it does the job, it stays put on my skin. But I just wish it were thinner and lighter-looking - meaning perhaps it starts off with more medium coverage and can be built up, or at least is in a thinner formula that isn't as likely to become cakey. I also wish it were a bit more hydrating, as I find it dries down a touch too matte for my personal preference. It is a natural matte so it doesn't make my skin dry, but I wish it were more luminous. I also don't love the doe foot applicator on here, it's rounded so I find it difficult to dot it into more precise, hard-to-reach areas like the inner corner of the eyes or around the nose.

What do I use to apply the product? 

I apply this with  a no-name big fluffy face brush and my ring finger.

I feel like this review is as thorough as it gets but please let me know if you have any questions or comments. 

Disclaimer: I purchased this myself.