Concealer Review: e.l.f. 16HR Camo Concealer Matte Finish

e.l.f. 16HR Camo Concealer Matte Finish in Fair Beige

Availability: This retails anywhere from $6 - $7  and can be purchased at most drugstores that carry e.l.f. products as well as at amazon.com and elfcosmetics.com.

Would I buy this again?: Possibly, I'd like to try the hydrating version and compare.

What is it supposed to do?

Quoted from elfcosmetics.com:

What it is: A crease-resistant liquid concealer that provides a matte finish and full coverage for up to 16 hours.

Why you'll love it:Full-coverage concealer with a matte finish

16-hour wear time

Large doe foot applicator for an even and precise application

e.l.f. Shade Match Guarantee means you'll always find your perfect match

Key Ingredients:Avocado Oil

Kaolin Clay

Great for: Normal, Combination, Dry, and Oily skin

Nothing to see here—this full-coverage liquid concealer covers up blemishes and under-eye circles. The lightweight, highly pigmented formula corrects and perfects for a smooth, matte, crease-resistant finish that stays put for 16 hours straight.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

All e.l.f. products are cruelty free and vegan.

This product is made in a Fair-Trade Certified factory.

Does this come in any other shades than the one pictured above?

This comes in 25 shades.

What's the coverage/consistency like?

This has a medium-full to full, buildable coverage with a creamy consistency.

Does this have any beneficial ingredients in it?

Avocado Oil: Has hydrating and antioxidant properties.

Is this scented?

This has a very faint, paint-like scent that, frankly, I only notice if I'm smelling the applicator directly. 

What has my experience with the product been like?

So, I had a bit of a tough time shade matching this concealer as my local target doesn't have any mirrors in its makeup section so I kept having to run over to the clothes section. Additionally, I'm used to purchasing the lightest, or something among the lightest, shades in concealer so the lighter ones being too light was an unexpected surprise. I wanted to get the hydrating formula but the Light Beige there seemed a bit darker so I went with the matte just to be safe in terms of shade match. That being said, I think this might be a touch light for me until the dead of winter so I feel confident that if I get the hydrating formula it will probably match me just fine. Even though this is matte, I'd describe the finish as being natural and skin-like with a very low level radiance (that said, I use a luminous foundation on my face, which might be changing the finish of this a bit since I apply it over the foundation to conceal redness). It very much reminds me of my beloved Juvia's Place I Am Magic Concealer and I'm happy to have found a dupe. That being said, I disagree with its crease-resistant claims as it will crease under my eyes if I don't set it with anything.  

What do I use to apply the product? 

I apply this with  my memebox Artis dupe brush and my ring finger.

I feel like this review is as thorough as it gets but please let me know if you have any questions or comments. 

Disclaimer: I purchased this myself.